Goodwin’s six points
- Genre characteristics
- Visuals/lyrics
- Visuals/music
- Need to sell artist
- Intertexuality
- Voyeurism
Genre
- Mainstream pop
- Performance in a location
- Dance routine
- Some narrative
Strong link between video and lyrics
Binary opposition between old teacher man and the brightly coloured dancers – youth
Literal links between the lyrics and the film itself
Editing – reflects the visuals
Visuals and lyrics
- Mostly amplifies, not literally illustrative
- Rain, but not raining men
- Though lots of rain and men in it
Visuals and music
- Changed in pace in song echoed in editing
- Change of location with change in music
- Cutting on beat at times
Selling the artist
- Changes in costumes
- Use of close up
- Central framing
- Showing off her ‘talent’
- Selling Geri’s new image
- Directly looking at the camera – grabbing attention
- Low angle shot – makes her look superior
- Disciplined – ballet
- Mise-en-scene – brightly coloured clothes – youthful + energetic – red – anger etc
First new video since spice girls – new image – would want to emphasise this – close ups
Intertextuality
- References to ‘Flashdance’ and ‘fame’
- Similar to J-Lo video ‘I’m Glad’
Voyeurism
- Geri’s new body image – exhibitionism – invites voyeurism
- Fragmentation in early sequence
Looking
- Structure of characters looking at her
- Echoes ‘gaze’ of viewer
- People looking out of windows at her = smiles on their faces
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