Micro - Media Language
- Camera shots - angle, position, movement
- Sound - dialogue, music, sound effects
- Mise-en-Scene - lighting, costume, props, location, make-up, hair
- Editing - transitions, shot reverse shot, match on action, pace etc
Macro
- Representation - character
- Audience - who is the target audience? What features would appeal to this tm? What similar films could be shown alongside this one based on the same audience profile? (Ages certificates) - Teen boys + girls, families, couples, 16-25 year old, 16-25 skewed to girls, and boys, 25-35 skewed to women
- Length of each shot and number of shots used
- Titles, credits, institutional references (film logos)
- Narrative - how are you being introduced to the narrative?
- Genre specific codes and conventions
- Length of trailer
- Three act structure - act 1 = opening
- 2 = middle - drives the story further - ends with a dramatic climax
- 3 = strong piece of signature music - visual montage of powerful and emotional moments of the film + may contain a cast run
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